OUR BRAND MISSION
Tired of seeing the same vintage-inspired golf brands emerging every day, we set out on a mission to revive golf-wear for the performance-obsessed golfer. The player who is grinding on the range throughout winter, the one who keeps their stats updated in a spreadsheet, the player who will stop at nothing to achieve their dreams.
We knew we were entering a market crowded by performance-wear from some of the biggest names in golf, so finding our own niche was going to be a challenging task. During our research, we noticed a common theme that was consistent from both major and emerging brands - overseas manufacture. “Made in China”, “Made in Taiwan”, “Made in Vietnam” dominates the market. Why? Because businesses are able to keep their costs low, and their profit margin, gained from your purchases, higher.
Our mission was clear. Provide golfers across the UK with high performing, high quality products made in the UK, without exploiting their custom to boost profit margins, and champion an industry that was once Britain’s main source of income, reinstating some national pride.
To maintain the highest technical and performance standards, we source fabrics from specialist overseas producers however, every stage of the production process thereafter happens here in Britain. We’re open about that because we believe in honesty, quality and accountability.
And here we are today, with a line up of polos which have been manufactured in London, and designed in Somerset. A British brand using British manufacturing, labels, embroidery and design talent. Purchasing golf apparel from Janus Golf supports British businesses across the country, and helps keep golf clothing more sustainable than those brands who are mass-manufacturing in the far east or elsewhere in Europe.